Minotti São Paulo

Our showroom

Located in the heart of Jardins, one of São Paulo’s most iconic and vibrant districts, the Minotti São Paulo by Casual flagship store marks the perfect intersection between the brand’s timeless Italian identity and the power of contemporary Brazilian architecture. The showroom occupies a sensory, dynamic building originally designed by TRIPTYQUE Architecture, which beautifully reinterprets brutalism through natural materials in constant dialogue with the tropical landscape.

Developed and realized by Minotti Studio, the interior concept evolves around the idea of harmony and lightness. Rather than radically transforming the existing structure, the Italian intervention integrates into it with deep respect and subtlety.

Spanning 1,000 sqm of exhibition space distributed across four levels, the flagship store seamlessly connects indoor and outdoor environments. It is a true exercise in balance and elegance, creating an authentic dialogue between contemporary Italian design and Brazilian architectural culture.